Wine Tour “Naousa — the City of Wine” will immerse you in the authentic atmosphere of non-touristy Greece.
Discover the authentic charm of rural Greece with our wine tour to Naoussa — a journey designed for wine lovers and cultural explorers alike. Set on the slopes of a scenic mountain range, and surrounded by peach orchards and vineyards, the town of Naoussa quickly wins over its visitors. Its signature indigenous grape variety is Xinomavro.
Tour Highlights:
- Naoussa Ethnographic Museum. Located in a beautifully preserved 19th-century mansion, the museum introduces visitors to the everyday life, customs, and clothing of past generations in this unique region of Greece.
- Kir-Yianni Winery. One of the leading wineries of Northern Greece, Kir-Yianni Kir-Yianni offers a guided tour of its facilities followed by a wine tasting. Several tasting packages are available. If you’d like to stay longer, you can also enjoy lunch on-site — a wonderful opportunity to pair fine wines with delicious local dishes and take in the peaceful surroundings.
- A Family-Owned Boutique Winery.The tour continues at a small, family-run winery where guests are welcomed by the owners themselves. The warmth of the historic family home, genuine hospitality, and exquisite wines will make you fall in love with this corner of Greece all over again.
Lunch can also be arranged at a traditional taverna.
This tour is ideal for those who want to learn more about Greek wines and taste them in the landscapes where they’re born. Whether you are just beginning to explore the world of wine or already have some experience, the itinerary is designed to be informative, enjoyable, and accessible. Your guide is certified (WSET Level 3) and experienced in wine travel and local wine culture, helping create a smooth and enriching experience for every guest. Don’t miss this opportunity to discover the authentic flavors of Greece — they’re the key to experiencing the true soul and spirit of the country.
About Naoussa
Thanks to its rich natural surroundings, Naoussa has enjoyed prosperity for centuries. Up until the mid-20th century, it was one of the Balkans’ major textile centers — a booming industry powered by the mountain river that runs through town. Many of the historic factory buildings still stand today, offering a glimpse into that golden era.
Naoussa has also been known for its agricultural products — especially peaches, cherries, and grapes. Winemaking here dates back generations. The region received official designation as a Protected Designation of Origin (PDO) zone in 1971, and in 1987, the International Organisation of Vine and Wine named Naoussa the “City of Wine.” Today, over 20 wineries operate in the area, producing wines primarily from Xinomavro, whose name means “acid-black.” This demanding but rewarding grape variety known for its complex personality as the diva of Greek vineyards. When handled with care, it produces elegant, complex wines with aromas of red berries (think strawberries and cherries), sun-dried tomatoes, olives, and truffle.
Naoussa is also home to a famous annual celebration — the "Janitsaries and Boules" (Γενίτσαροι και Μπούλες) carnival. During this traditional event, young men wear historic local costumes and expressive ceremonial masks in a unique, centuries-old parade. Held on the Sunday before Clean Monday, it attracts visitors from across Greece.
